US Sportsbook Market Share 2026 FanDuel vs DraftKings vs BetMGM

The sports betting market is expected to grow at a 10.3% CAGR between 2025 and 2035. The market size for the sports betting market is projected to reach USD 298.1 billion by 2035. The global sports betting market is estimated to be valued at USD 111.9 billion in 2025.

FanDuel is the most popular sportsbook in New York, capturing approximately 48% of the state’s online sports betting GGR. Combined with FanDuel, the two operators control about 78% of all legal sports betting revenue in the United States. DraftKings holds approximately 34% of the US sports betting market by GGR. FanDuel holds approximately 44% of the US sports betting market by gross gaming revenue (GGR) as of Q1 2026, making it the largest sportsbook operator in the country. The diversity of operators in New Jersey has made it a benchmark for consumer-friendly market structure. Smaller operators have struggled to compete on customer acquisition costs, which industry analysts estimate at $300–500 per first-time depositor.

Earn rewards on banking transactions for online sportsbooks, prediction markets, iGaming, and more with the EDGE Boost Visa Debit. Even so, you can still use Amex with several top operators, highlighted by BetMGM. Before recommending any online sports betting site, we’ll ensure it holds a valid license from the relevant regulators in its jurisdiction. These are the core elements that ultimately make or break an online sports betting site. However, some sports betting sites let you deposit $5 to secure their bonus, like DraftKings.

This cross-sell opportunity connects high-value casino customers with online sports betting, creating a customer acquisition channel that pure-play digital operators cannot replicate. We also look for whether checking an open wager, comparing a line, finding transaction history, or setting a limit is easy enough. By understanding how sports betting markets work — who sets the lines, why they move, and how prices reflect collective action — you can start thinking like a professional bettor. The leading sports betting market players focus on developing engaging websites and offering exclusive deals to gain a competitive advantage in the sports betting market.

That is especially likely if the team with nothing to play for has already confirmed that key players will sit. A team’s starting quarterback in football or a team’s leading scorer in basketball being ruled out can cause major line movement, due to the importance that those players have. Line movement reflects new information entering the sports betting market or a shift in betting pressure. One of the most important things to remember about the sports betting market, no matter the sport or event you bet on, is that sports betting odds do not move randomly.

You can start with a spread, check the team total, look at a player prop, then move into a parlay build without feeling like you’ve lost the original event page. New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, MO, NC, NJ, NY, OH, PA, TN, VA, VT, WV, WY. New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, MO, NC, NJ, OH, PA, TN, VA, VT, WV, WY. Fanatics is more about speed, clean navigation, and rewards that are easy to understand if you already know the Fanatics brand. It’s not the deepest book on this list, so if you’re digging for smaller markets, niche sports, or a long menu of alternate props, BetMGM or bet365 may fit better. For betting opinions and matchup analysis before placing a wager, check out the Best Handicappers page.

Entrepreneurs like the founders of Kalshi and Polymarket recognized that any event, including sports, could be bought and sold in the same way and regulated by the CFTC. Unlike state-regulated sports-betting services, prediction markets are regulated by the Commodity Futures Trading Commission (CFTC), a federal agency that oversees futures contracts. The companies make money via commissions and transaction fees, which means they are motivated to see a bigger volume of trades, but do not have a vested interest in the outcome of an event. While the user won’t notice any major differences from sports betting on the front end, this means the marketplace itself (i.e., companies like Kalshi or Polymarket) is not on the other side of the contract.

In tandem with gambling hotlines, a plethora of responsible gaming websites offer valuable resources, including stories of recovery, detailed FAQs, live chat sessions with professionals, and more. The top US betting sites prioritize responsible gambling, offering a wide range of resources to help those that struggle with trouble gaming. Access to a wide range of ongoing boosts, bonuses, top rated offshore sportsbooks and recurring promotions